Executive Breakfast Event
Best Practices for Pricing, Licensing and Packaging from Industry Experts and Customers
📍 Ritz Hotel, Paris
📆 Thursday, June 4th, 2026
⏰ 9:00 am – 12:00 pm
🥐 Doors Open 8:45 am
Hosted by Thales Software Monetization
Join this half-day event to learn how to implement flexible pricing, packaging and licensing for sustainable profitability. Hear from successful software vendors and intelligent device manufacturers, industry thought leaders and Thales Software Monetization experts. Plus, take advantage to network with your peers.
Whether you are starting from scratch or looking to optimise your existing approach, this event offers a unique opportunity to transform your software monetization strategy.
Join us to learn how to safeguard your software and increase your revenue to sustain profits as follows:
- Protect Your Software and IP
Guard against hacking, piracy, and misuse to maintain your revenue and positive reputation, with additional protection for AI. - License Flexibly and Consistently
Support all deployment models from a central single source of truth – hybrid, on-prem, SaaS, cloud licensing, offline, online. - Expand Business Through Pricing and Packaging
Agility Unlock revenue growth with flexible pricing and packaging and configurable license models such as perpetual, subscription, usage-based – without involving engineering. - Maximize Operational Efficiency
Automate licensing and packaging, integrated with your existing business systems, such as CRM, ERP. - Increase Sales with Data Insights
Capitalize on license usage data to determine upcoming renewals, upsells and cross sells.
Why attend?
- Actionable Strategies
Walk away with proven tactics to modernise pricing, packaging, and monetization models. - Industry Expertise
Learn from thought leaders who are redefining software-driven revenue strategies. - Meaningful Connections
Network with peers, experts, and industry leaders who share similar challenges and ambitions. - Future-Ready Solutions
Build a strategy that ensures your business is equipped for long-term success in a software- and service-driven world.
Speakers
Simon-Kucher, a global strategy consulting firm, will present best practices for pricing software and AI.
Thales Software Monetization experts will discuss software monetization layers and trends
Agenda
8:45 am – Doors Open
8:45 am to 9:15 am – Coffee Reception
9:15 am to 11:00 am – Presentations and Chef’s Breakfast
11:00 am to 12:00 pm – Networking
Attendance is by invitation only and is complimentary.