Location: Central Brussels
Date: 25th March 2025
Time: 9:00am – 2:00pm

In today’s competitive landscape, sustaining long-term revenue growth is more challenging than ever. Join Thales and partners for an exclusive half-day event, designed for software vendors and device manufacturers striving to innovate and stay competitive. Whether you’re struggling with outdated licensing models or battling to establish reliable revenue streams, this event offers actionable insights and strategies to tackle these critical pain points.

Learn how to modernise your licensing and pricing models, transition to subscription-based revenue, and overcome the barriers hindering growth. Discover practical tools to enhance customer value, optimise your revenue potential, and ensure long-term business success in a rapidly evolving market.

What You’ll Learn

In a world where customer demands are evolving, staying ahead means transforming how you deliver value. This event will empower you to:

• Innovate licensing, pricing, and packaging models to align with customer expectations and optimize revenue streams.
• Protect your intellectual property while maintaining the agility to meet changing market demands.
• Transform monetization strategies to achieve predictable, sustainable revenue growth.
• Shift to customer-centric models, capitalizing on digital transformation to deliver software and service-driven value.

Through focused sessions and expert-led discussions, you’ll gain a clear understanding of how to transition from traditional product sales to subscription and SaaS-based models that drive stability and growth.

Key Topics and Sessions

Designed to deliver tangible insights and actionable takeaways, this event will focus on:

• Strategies for Maximizing Monetization – Discover innovative ways to enhance revenue streams and adapt to customer needs in a competitive market.
• Creating SaaS-Like Experiences – Learn how to deliver cloud-like value and seamless experiences for on-premises software users.
• Building a Subscription Business – Explore proven approaches for implementing and scaling subscription-based revenue models.
• Future-Proofing Your Business – Ensure long-term stability and predictability with strategies that promote revenue resilience and growth.
• Innovative Pricing and Packaging – Understand how to modernize pricing and licensing models to align with evolving customer expectations and drive value.

Each session is carefully curated to help you overcome challenges, seize opportunities, and build a roadmap for sustainable success.

Why Attend?

• Actionable Strategies: Walk away with proven tactics to modernise pricing, packaging, and monetization models.
• Industry Expertise: Learn from thought leaders who are redefining software-driven revenue strategies.
• Meaningful Connections: Network with peers, experts, and industry leaders who share similar challenges and ambitions.
• Future-Ready Solutions: Build a strategy that ensures your business is equipped for long-term success in a software- and service-driven world.

Whether you’re starting from scratch or looking to optimise your existing approach, this event offers a unique opportunity to transform your software monetization strategy.