Location: Hotel Ella, Austin, Texas
Date: 11th September 2025
Time: 17:00 – 21:00

Hosted by:
Event Overview:
This networking event is designed for software-driven organizations seeking to achieve sustainable, long-term revenue growth. Whether you are at the beginning of their digital transformation journey or looking to refine existing strategies, this event offers a unique platform for attendees to uncover actionable insights and practical tools.
Software vendors and intelligent device manufacturers will gain valuable guidance to:
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- Innovate licensing, pricing, and packaging models to enhance customer value and optimize revenue streams.
- Protect intellectual property while adapting to market demands.
- Transform monetization approaches for sustainable business success.
- Transition from traditional product value to software- and service-driven models, enabling organizations to capitalize on digital transformation opportunities and deliver greater customer-centric experiences.
This event is ideal for organizations at all stages of their software monetization journey:
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- New Entrants: Businesses just beginning to explore software monetization strategies.
- Growth-Focused Organizations: Companies seeking to refine and optimize existing licensing, pricing, and packaging models.
- Established Enterprises: Organizations looking to drive greater value and revenue growth in competitive markets.
What’s in it for you?
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- Learn innovative software monetization strategies to maximize revenue and adapt to market demands.
- Gain actionable insights into modern pricing and packaging models for software and services.
- Understand how to transition from traditional product sales to sustainable subscription and XaaS models.
- Network with industry experts, peers, and thought leaders navigating the future of software-driven growth.
Key Topics:
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- Strategies for Maximizing Monetization: Enhance revenue streams through innovative monetization approaches.
- Creating SaaS-Like Experiences: Deliver cloud-like value for on-premises software users.
- Building a Subscription Business: Implement successful subscription-based revenue models.
- Future-Proofing Your Business: Ensure revenue stability, predictability, and resilience.
- Innovative Pricing and Packaging: Modernize pricing, packaging, and licensing for software offerings.