In a software-driven world, business success is increasingly determined by flexible, secure, and scalable licensing and monetization models. Our exclusive event on October 8, 2025, at the Dorian Lounge in Frankfurt brings together decision-makers and industry experts to discuss key questions and develop solutions: How can customer experiences be optimised, new revenue potential be tapped, and the value of digital offerings be specifically increased?

The core topics here are

• • Flexible smart licensing : Learn how to create flexible licensing models for all deployment types – from on-premises to the cloud to hardware and hybrid environments.

• • Pricing and Packaging : Learn how to modernize your pricing models, move to usage-based revenue, and overcome barriers to growth.

• • Protecting Your Software : Discover robust strategies to protect your software from piracy, reverse engineering, data poisoning, and unauthorized use to prevent significant financial loss and ensure compliance.

Whether you’re just getting started with monetization or looking to optimize your approach, this event will provide you with immediately actionable insights to help you increase profits from your software offerings and achieve stable growth.

Why should you participate?

This event, taking place on October 8, 2025, in the Dorian Lounge at Frankfurt Airport’s ICE train station, is aimed at executives and specialists who want to develop new digital business models, optimise existing software offerings, or drive the transformation from hardware to software-based revenue. Furthermore, the event offers an ideal platform to deepen professional expertise, network with industry colleagues, and share experiences with other Thales customers.

Schedule

• • 3:30 PM | Registration & Welcome – Arrive, check in.
  • 4:00 PM | Welcome and Opening
  • 4:10 PM | Keynote Simon Kucher Partners.
  • 4:35 PM | Customer Story EPLAN
  • 5:00 PM | Advisory Session: Monetization strategies to increase software revenues – legal aspects
    
  • 5:30 | Q&A Session & Panel Discussions – Engaging discussions and audience participation.
  • 6:15 PM onwards | Drinks & Networking – Connect with peers over refreshments

Speakers