Location: A’Dam Tower, Amsterdam
Date: 9th October 2025
Time: 8:00am – 11:00am
Join Thales on October 9th to explore the evolving landscape of software monetization
As digital transformation accelerates, moving beyond traditional licensing toward flexible; recurring revenue models are no longer optional – it’s essential for sustainable growth.
The transition to a recurring revenue model is complex, especially for businesses with legacy products, evolving from traditional hardware or perpetual license models, or those that didn’t start as SaaS. Through expert-led discussions and real-world examples, this event will provide you with practical strategies for modernizing your monetization approach and driving long-term value.
Key Topics:
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- Building a Subscription Business: Key operational and technical considerations
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- Creating SaaS-Like Experiences in Hybrid Environments: Delivering value across diverse customer setups
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- Digitization & Revenue Optimization: Using software and data to unlock recurring revenue
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- Modern Licensing Models: Moving from perpetual to pay-per-use and hybrid subscriptions
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- Overcoming Internal Resistance: Gaining buy-in from internal stakeholders to make the shift successful
If you are looking to build and scale successful subscription-based business models, this is the event for you! Whether your company is in the early stages of adopting subscription models or facing scaling challenges in a hybrid environment, this event will provide valuable insights, proven frameworks, and practical tools for building a sustainable, modern revenue strategy.
Why Attend?
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- Understand how to monetize software more effectively to drive predictable recurring revenue
- Learn how to create SaaS-like experiences in hybrid environment
- Gain tools to align internal teams to support new monetization strategies
Who Should Attend?
This networking event is designed for software-driven businesses and intelligent device manufacturers looking to build or scale subscription-based revenue models.
The event is ideal for professionals responsible for driving software growth, monetization, and operational transformation, including product leaders, business and commercial executives, finance decision-makers, engineering leads, IT and operations managers, and digital transformation strategists.
