
Best Practices for Agile Business Models and IP Protection from Industry Experts and Customers
Location: The Ritz Hotel, Paris
Date: 27th March 2025
Time: 9:00am – 12:00pm, Doors Open 8:45am
Event Overview
Join this breakfast event to learn how to implement flexible pricing, packaging and licensing
for sustainable profitability. Hear from successful software vendors and intelligent device
manufacturers, industry thought leaders and Thales Software Monetization experts.
Plus, take advantage to network with your peers.
Explore the Software Monetization Layers
Learn how to safeguard your software and increase your revenue to sustain profits as
follows:
- Protect Your Software and IP
How to guard against hacking, piracy, and misuse to maintain your revenue and positive reputation, with additional protection for AI. - License Flexibly and Consistently
How to support all deployment models from a central single source of truth – hardware-embedded, on-prem, or cloud, online and offline. - Expand Business Through Pricing and Packaging Agility
How to unlock revenue growth with flexible pricing and packaging and configurable license models such as perpetual or subscription, usage-based or prepaid- without involving engineering. - Automate and Streamline Operations
How to automate licensing and packaging, integrated with your existing business systems, such as your CRM or ERP, to maximize operational efficiency. - Increase Sales with Data Insights
How to capitalize on license usage data to determine upcoming renewals, upsells and cross sells.
Why Attend?
- Actionable Strategies
Walk away with proven tactics to modernise pricing, packaging, and monetization models - Industry Expertise
Learn from thought leaders who are redefining software-driven revenue strategies - Meaningful Connections
Network with peers, experts, and industry leaders who share similar challenges and ambitions - Future-Ready Solutions
Build a strategy that ensures your business is equipped for long-term success in a software- and service-driven world
Whether you’re starting from scratch or looking to optimise your existing approach, this event
offers a unique opportunity to transform your software monetization strategy.
Speakers
Thales Software Monetization experts will discuss software monetization layers and trends

Laurence Cohen
Director – France & Iberia
Thales Software Monetization
Simon-Kucher, a global strategy consulting firm, will present best practices for pricing software and AI

Alix Nepveux
Partner, Global Software, Internet & Media practice
Simon-Kucher & Partners
Customers will share success stories including solving challenges faced by many software companies

David Zak
CEO
Fives CortX

Clément Fournier
Global Software Product Manager
STAÜBLI Robotics
Schedule
8:45am: Doors Open
8:45am – 9:15am: Coffee Reception
9:15am- 11:00am: Presentations and Chef’s Breakfast
11:00am to 12:00pm: Networking
Attendance is by Thales invitation and is complimentary.