Executive Breakfast Event

Best Practices for Pricing, Licensing and Packaging from Industry Experts and Customers

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An Exclusive Discussion

Join us for an executive breakfast bringing together software vendors and intelligent device manufacturers to explore the key layers of modern software and AI monetization — from software protection and licensing to pricing, packaging, operations and data-driven growth.

As software and AI business models evolve, each of these layers brings new challenges: supporting multiple deployment models, adapting pricing strategies, protecting valuable IP, reducing operational complexity and turning usage data into revenue opportunities.

Hear from experts, learn from real-world experiences and, above all, exchange with peers who face the same challenges as you. Discover how industry leaders are responding, and leave with practical insights to assess, adapt and strengthen your monetization strategy.

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Key Discussion Topics

• Protect Your Software and Intellectual Property
  Explore how to protect valuable software and AI innovations against hacking, piracy and misuse — securing revenue streams, your brand reputation while protecting your competitive advantage.
  
  
• Build a Flexible Licensing Foundation
  Learn how to manage licensing consistently from a centralized platform across on-premises, SaaS, hybrid and cloud environments, both online and offline, adapting to changing customer needs without adding unnecessary complexity.
  
  
• Adapt Pricing and Packaging to New Business Models
  Explore subscription, perpetual, usage-based and feature-based models, and discover how greater flexibility can help you evolve offers faster and unlock new revenue opportunities.
  
  
• Simplify and Scale Monetization Operations
  Discover how automated licensing and packaging processes can integrate you’re your CRM, ERP and existing business systems to reduce manual work and support growth.
  
  
• Turn Usage Data Into Revenue Opportunities
  Put your license and usage data to work: anticipate renewals, uncover upsell and cross-sell opportunities, and make better-informed pricing and packaging decisions.

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Why Attend?

• Understand the New Monetization Challenges
  Explore how software, SaaS and AI are reshaping the way companies protect, license, price and monetize their products, and what it means for revenue and growth.
  
  
• Assess Every Layer of Your Strategy
  Look beyond pricing and see how protection, licensing, packaging, operations and data work together to drive a successful monetization strategy.
  
  
• Exchange With Industry Peers
  Compare approaches with software vendors, SaaS providers and device manufacturers, and hear how they are adapting their monetization models in practice.
  
  
• Gain Actionable Insights
  Benchmark your current approach, identify gaps and take away practical ideas to respond to evolving customer and market expectations.
  
  
• Build a Future-Ready Monetization Strategy
  Define a clearer path toward a flexible, scalable model built for an increasingly software- and AI-driven market.

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Agenda

8:45 am – Doors Open

8:45 am to 9:15 am – Coffee Reception

9:15 am to 11:00 am – Expert Presentations, Real-World Experiences, Peer Discussions and Chef’s Breakfast

11:00 am to 12:00 pm – Networking

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Speakers

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Attendance is by invitation only and is complimentary.