Location: Cipriani, New York City
Date: October 21, 2025
Time: 6:00pm – 9:00pm
Hosted by:
Event Overview:
Software has become the engine of growth but many organizations struggle to evolve fast enough to meet customer demands and market pressures. This event explores how leaders are redefining monetization to protect today’s revenue while building the foundation for long-term expansion.
Why Attend?
- Learn how to turn entitlements, packaging, and pricing into revenue multipliers.
- Discover monetization strategies that protect today’s revenue while unlocking new growth.
- Connect with peers to exchange best practices and proven success stories.
Keynote Speakers
Dale Hopkinson
Senior Product Manager, Thales Software Monetization - For over 15 years, Dale has driven revenue growth, optimized operations, and led innovation to seize new market opportunities. At Thales Software Monetization, he currently leads demand generation and sustainable revenue strategies.
Sebastien Dehaen
Director in the Technology, Media & Telecom practice at Simon-Kucher. He advises leading software companies on growth and monetization strategies, with a focus on AI product launches, usage- and outcome-based pricing models, and their impact on sales organizations.
Jeremy Allen
Jeremy Allen is Vice President of Pricing at Commvault, where he leads strategy and execution around pricing analytics, licensing, and packaging. Over the last 25 years, his career has traversed through many different areas of the technology industry; Sales, Sales Engineering, Software Asset Management, Analytics, Packaging Strategy, and Pricing. His current focus is on modernizing how his team collaborates effectively with Finance, Product Management, and Go-To-Market to better define strategy and deliver all core monetization operations across a multi-faceted portfolio of Software, SaaS, and Services.
