The software market is evolving fast – and so are the demands around licensing and monetization. Whether you’re a traditional software vendor or a smart device manufacturer, now is the time to rethink your strategy, stay competitive, and build long-term revenue.

Join us in Brescia for an afternoon of expert-led sessions, real-world case studies, and practical insights designed to help you future-proof your software business.

Why Attend?

• Connect with a diverse group of industry professionals, including experienced Sentinel users and those new to software monetization
• Gain actionable insights into licensing models and monetization strategies that drive growth
• Discover solutions to:
   
  • Simplify customer access and increase adoption
  • Unlock new sales opportunities
  • Sustainably grow the value of your software offerings
• Learn how to protect your software and AI assets from emerging threats
• End the day with networking and refreshments!

Key Takeaways

• Practical tools to modernize your licensing and pricing strategies
• A deeper understanding of how to transition from hardware-based models to software and service-driven revenue
• Insights into how third-party monetization platforms and change management can accelerate growth
• Real-world examples from companies solving today’s software monetization challenges

Agenda

3:30 PM Registration, welcome refreshments, and networking

4:00 PM Opening Remarks Marco Costa, Thales

4:10 PM Keynote: Monetization Strategies Francesco Fiorese, Simon-Kucher

4:35 PM Thales Presentation Marco Costa, Thales

5:00 PM Customer Case Study: Edilclima S.r.l. Fabio Valeggia & Albino Vallino

5:30 PM Roundtable & Closing Discussion

6:15 PM Networking Reception