Location: Juniper Hotel, Sunnyvale, California
Date: October 28 2025
Time: 6:00pm – 9:00pm
Hosted by:
Event Overview:
This networking event is designed for software-driven organizations seeking to achieve sustainable, long-term revenue growth. Whether you are at the beginning of your digital transformation journey or looking to refine existing strategies, this event offers a unique platform to uncover actionable insights and practical tools.
Software vendors and intelligent device manufacturers will gain valuable guidance to:
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- Innovate licensing, pricing, and packaging models to enhance customer value and optimize revenue streams.
- Protect intellectual property while adapting to market demands.
- Transform monetization approaches for sustainable business success.
- Transition from traditional product value to software- or service-driven models, enabling organizations to capitalize on digital transformation opportunities and deliver greater customer-centric experiences.
This event is ideal for organizations at all stages of their software monetization journey:
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- New Entrants: Businesses beginning to explore software monetization strategies.
- Growth-Focused Organizations: Companies seeking to refine and optimize existing licensing, pricing, and packaging models.
- Established Enterprises: Organizations looking to drive greater value and revenue growth in competitive markets.
What’s in it for you?
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- Learn innovative software monetization strategies to maximize revenue and adapt to market demands.
- Gain actionable insights into modern pricing and packaging models for software and services.
- Understand how to transition from traditional product sales to sustainable subscription and XaaS models
Speakers
Deepak Sharma, Partner Simon-Kucher
Deepak Sharma is a Partner in Simon-Kucher's Software, Internet and Media division in Silicon Valley. With over 17 years of consulting and industry experience, Deepak specializes in advising technology companies. He has in-depth experience in software, internet, semiconductors and electronics and has worked with venture-funded startups as well as established global leaders. Deepak’s focus areas include price strategy and optimization, product portfolio design, competitive positioning, pricing governance and advanced pricing systems. Prior to Simon-Kucher, Deepak worked at Ariba, now an SAP company. As the solution manager for Ariba’s SaaS platform, he was responsible for driving the product roadmap and go-to-market activities. Deepak started his career at i2 Technologies, where he worked in a variety of product management and professional services roles. Deepak holds a Master’s degree in Business Administration from the University of California at Berkeley, a Master’s degree in Industrial Engineering from The Ohio State University and a Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology in Mumbai, India.
