Date: 6th of June 2024
Location: The Bulgari Hotel, Milan

Join us at the Bulgari Hotel for an intimate and exclusive roundtable breakfast, specifically designed for leaders in Marketing, Data, and Digital Transformation. This event, limited to just ten seats, offers a unique opportunity to delve into the complexities of today’s marketing landscape, where the intertwining of digital, social, and traditional channels alongside rising market access costs presents new challenges for optimisation and effectiveness.

Event Focus:

Our discussions will centre on the critical issues marketing teams face in achieving a comprehensive understanding of the impact of their activities on sales and bottom-line performance. We aim to equip you with strategies to navigate these challenges, focusing on enhancing data-driven decision-making and optimising your marketing mix to maximise potential.

Key Challenges to Explore:

• Overcoming the lack of visibility into marketing ROI, moving away from time-consuming and often outdated excel-based analysis.
• Addressing the issue of fragmented data, which hampers access to a unified view of marketing activities and decision-making.
• Bridging the gap for a 360-degree view of marketing efforts, enabling a clearer understanding of how different campaigns interlink and can be optimised.
• Shifting from reactive to proactive decision-making by leveraging reliable, real-time data to efficiently distribute marketing spend.

What You Will Learn:

• Techniques for integrating and transforming data to gain clear visibility, freeing your team from the manual burden of data management.
• Strategies for making confident, proactive decisions using real-time and predictive analytics, helping you stay ahead of market trends.
• Insights into building intelligent applications to drive decisions, increase accessibility, and optimise marketing budget and sales efforts for greater revenue outcomes.

Benefits of Attending:

• Discover how to combine data from various departments to calculate and maximise ROI confidently.
• Learn how to seamlessly share data with third-party agencies, providing a comprehensive view of your performance.
• Explore ways to drive the monetisation and commercialisation of your data, unlocking new avenues for growth.

Why attend?

In an environment where companies spend a significant portion of their revenues on marketing without a clear, always-on view of ROI, our event offers actionable insights into addressing this gap. You’ll leave with a deeper understanding of how to leverage data for strategic advantage, ensuring your marketing investments are not only measurable but impactful.

Secure your seat to connect with like-minded peers, tackle common marketing challenges, and share knowledge in a setting that promises more than discussion — a path to actionable solutions and strategic empowerment.

Speakers

Spencer Wilcox
Founder
Everybody Eats