Location: Tuscan Kitchen, Boston
Date: 20th of June 2024

Digital transformation continues to accelerate, with changing market conditions and a shift in customer demands forcing software vendors and intelligent device manufacturers to rethink how they package and price their software products to offer cloud-like, customer-centric experiences to reduce risk, prevent churn, and unlock growth.

This seismic shift gives rise to many questions, uncertainties, and challenges, including: how can my company meet the demands of the customer? What steps and resources are needed to make the shift from product value to software and services value? 

Thales Software Monetization invites you to join your peers from software and intelligent device organizations for an exclusive evening of discussion and debate. The conversation will center around the challenges, organizational impacts, and business processes critical to successfully adopting a modern licensing and entitlement management strategy.

During the event, Industry experts  and independent Software Monetization experts will share best practices and insights on how to get more out of your current product offering and enable you to future-proof your business.  You will also hear real-life case studies, providing a strategic solution to the challenges many software-driven businesses currently face.

Key discussion points:

• The key considerations for a successful product innovation strategy
• How Monetization can be strongest growth lever
• Creating stronger customer loyalty through consistent customer experiences
• Recognizing the migration benefit from physical product value to software value

Join us for an enchanting evening bringing together top executives, thought leaders and decision-makers  in software, tech and AI to share insights and forge meaningful connections. 

Joel Samuel
Partner
Simon Kucher

Joel is a partner in Simon-Kucher’s Boston office in the Software, Internet & Media practice with a focus on software.

He has been with the company since 2012 and specializes in enabling organizations to optimize their pricing, sales, and marketing to facilitate commercial growth. He is an expert on packaging, pricing, and sales strategies for both self-service and sales-led commercial motions.

His projects enable executives to drive growth by enhancing their offer structure, price models, metrics, and levels and by equipping sales and marketing teams with the tools they need to enable strategies effectively. He consults for software/XaaS companies across deployment methods (cloud-hosted and self-hosted) as well as open-source software and those that balance multiple deployment offers.

He received his master’s in international management with a specialization in international business from IE Business School and earned his BSc in marketing from the Robert H. Smith School of Business at the University of Maryland, College Park.

Manoj Tharakan
Director, Product Management
Thales

Deep understanding of processes required for large organizations for digital transformation with licensing and entitlements.

Previously lead a team that managed entitlements at a Fortune 500 company with a $8 Billion+ in cloud and traditional software revenue

Likes travel, craft beer, and traveling to find craft beer.