Location: Mastro’s Steakhouse, Santa Clara
Date: 13th of June 2024

Digital transformation continues to accelerate, with changing market conditions and a shift in customer demands forcing software vendors and intelligent device manufacturers to rethink how they package and price their software products to offer cloud-like, customer-centric experiences to reduce risk, prevent churn, and unlock growth.

This seismic shift gives rise to many questions, uncertainties, and challenges, including: how can my company meet the demands of the customer? What steps and resources are needed to make the shift from product value to software and services value? 

Thales Software Monetization invites you to join your peers from software and intelligent device organizations for an exclusive evening of discussion and debate. The conversation will center around the challenges, organizational impacts, and business processes critical to successfully adopting a modern licensing and entitlement management strategy.

During the event, Industry experts  and independent Software Monetization experts will share best practices and insights on how to get more out of your current product offering and enable you to future-proof your business.  You will also hear real-life case studies, providing a strategic solution to the challenges many software-driven businesses currently face.

Key discussion points:

• The key considerations for a successful product innovation strategy
• How Monetization can be strongest growth lever
• Creating stronger customer loyalty through consistent customer experiences
• Recognizing the migration benefit from physical product value to software value

Join us for an enchanting evening bringing together top executives, thought leaders and decision-makers  in software, tech and AI to share insights and forge meaningful connections. 

Michelle Verwest
Partner
Simon Kucher

Michelle Verwest is a Partner based in the Simon-Kucher’s San Francisco office. She specializes in monetization strategies for Internet and Technology businesses, advising a wide variety of companies ranging from start-ups to Fortune 10. Her work focuses on price optimization, packaging and portfolio strategies, and commercialization strategies.

During her time at Simon-Kucher, Michelle has guided executives and their teams on how to drive revenue growth while staying true to the organization’s ethos. She has led the design and execution of numerous market research studies to understand customer perspectives and recommend optimal pricing approaches, utilizing a variety of advanced analytical methods.

Prior to working at Simon-Kucher, Michelle spent 10 years in the Internet and Retail industry, developing channel and assortment strategies to optimize revenue and margins. This includes extensive experience optimizing promotional pricing, planning, and messaging.

Michelle holds a Master of Business Administration from Haas School of Business at the University of California, Berkeley, and a BS in Management Science from the University of California, San Diego.

Manoj Tharakan
Director, Product Management
Thales

Deep understanding of processes required for large organizations for digital transformation with licensing and entitlements.

Previously lead a team that managed entitlements at a Fortune 500 company with a $8 Billion+ in cloud and traditional software revenue

Likes travel, craft beer, and traveling to find craft beer.