Location: RPM Events, Chicago
Date: 6th of June 2024

Digital transformation continues to accelerate, with changing market conditions and a shift in customer demands forcing software vendors and intelligent device manufacturers to rethink how they package and price their software products to offer cloud-like, customer-centric experiences to reduce risk, prevent churn, and unlock growth.

This seismic shift gives rise to many questions, uncertainties, and challenges, including: how can my company meet the demands of the customer? What steps and resources are needed to make the shift from product value to software and services value? 

Thales Software Monetization invites you to join your peers from software and intelligent device organizations for an exclusive evening of discussion and debate. The conversation will center around the challenges, organizational impacts, and business processes critical to successfully adopting a modern licensing and entitlement management strategy.

During the event, Industry experts  and independent Software Monetization experts will share best practices and insights on how to get more out of your current product offering and enable you to future-proof your business.  You will also hear real-life case studies, providing a strategic solution to the challenges many software-driven businesses currently face.

Key discussion points:

• The key considerations for a successful product innovation strategy
• How Monetization can be strongest growth lever
• Creating stronger customer loyalty through consistent customer experiences
• Recognizing the migration benefit from physical product value to software value

Join us for an enchanting evening bringing together top executives, thought leaders and decision-makers  in software, tech and AI to share insights and forge meaningful connections. 

Sara Yamase
Partner
Simon Kucher

Sara is a Partner and Head of the Software, Internet, and Media practice at Simon-Kucher. She works in both our Silicon Valley and Houston offices. Her consulting work focuses on new product pricing, product positioning and commercialization strategy, and price optimization for software and internet companies. She is an expert on pricing strategies, price model design, segmentation, advanced research design, and price implementation.

At Simon-Kucher, Sara has guided executives on how to drive revenue and profit growth by identifying and building strategies around packaging, pricing, and communication. She has also designed and analyzed large-scale research studies to determine product bundling, price models, segmentation, and willingness to pay using advanced analytical methods and industry expertise.

Sara earned her Master of Business Administration with honors from Haas School of Business at the University of California, Berkeley. Her undergraduate degrees include a Bachelor of Science in business administration and a Bachelor of Arts in operations research and management science from the University of California, Berkeley.

Dale Hopkinson
Senior Product Manager
Thales

For over 15 years, Dale has been responsible for creating revenue growth, improving operational costs, and leading innovation to capitalize on new market opportunities. He leads demand generation and sustainable revenue creation in his current role at Thales Software Monetization. Before this position, he was key in leading Thales’ SaaS transformation and increasing recurring subscription revenue.

Throughout his career, Dale has worked with some of the world’s largest enterprises to help transform their business through recurring revenue models by implementing Entitlement Management solutions.