Location: Dorian Lounge, Frankfurt Airport
Date: 13th June, 2024
Time: 16:30 – 19:00
In today’s rapidly evolving market, traditional software vendors and intelligent device manufacturers face a critical re-evaluation of their strategies. How can they adapt packaging and pricing to match the agility of SaaS models? How can they enhance customer experiences to boost retention and drive growth? Additionally, what shifts and resources are required to move from prioritising technical product features to delivering comprehensive software and services value? These are the key considerations shaping the landscape of software-driven businesses in 2024.
Our speakers:
- Simon Kucher, strategy consulting, will share best practices to get the most out of your current product offering and prepare you to meet new demands.
- In a customer case study, we will look at strategic solutions to the challenges that many software companies are currently facing.
- Lawyers from Leo Schmidt-Hollburg Witte & Frank will talk about the legal aspects of switching to modern sales models.
The session will cover:
- Perfecting the Product Packaging and Pricing Strategy
- Strategically Enhancing Revenue Streams for Sustainable Growth
- Recognizing the Importance of Customer Retention for Consistent Growth
- Driving Your Business Growth with Customer Success
- Legal/Contractural aspects of the transition to modern sales models.
Register and discover how software monetization can serve as a powerful lever for growth across various software-enabled businesses, including intelligent devices, on-premises solutions, SaaS and AI technologies.
Following the event, attendees are invited to join us for a casual gathering with refreshments.
The event will take place in German.
Jens Hasche
Commercial Excellence Expert
Simon-Kucher & Partners
Strategy & Marketing Consultants GmbH
Dr. Hartwig Schmidt-Hollburg
Attorney-at-law
LEO SCHMIDT-HOLLBURG Rechtsanwälte
Attorney/legal expert in IP and software distribution and licensing, advising and supporting software- and IT-driven companies with the implementation of innovative licensing and revenue models
Kathrin Heckmair
Director Sales DACH
Thales Software Monetization
