Breakfast Event
Searcys, The Gherkin, London
The global economic landscape is prompting software to reimagine their software product strategies to offer SaaS-like, customer-centric experiences to prevent churn, and unlock growth. But what does this mean for your software-driven business in 2024?
In this session, Thales will share insights and guidance on how to make your existing software and services work harder for you, cutting down on risk, keeping customers happy, and unlocking growth.
Discover actionable strategies to drive your software driven growth and hear real-life case studies, providing a strategic solution to the challenges many software-driven businesses currently face as well as discovering best practices and insights on how to get more out of your current product offering and enable you to future-proof your business.
This session will cover:
- Transitioning to Software or Cloud Licensing
Explore transitioning from traditional licensing models to cloud-based licensing for enhanced flexibility, scalability, and accessibility. - Software Packaging and Pricing Strategies
Uncover the strategies needed to redefine your software packaging and pricing strategies to unlock growth opportunities. - Software Usage Insights
Discover how to leverage software usage data to identify upsell and cross-sell opportunities, reduce churn and maximize customer lifetime value.
Register and discover how software monetization can serve as a powerful lever for growth across various software-enabled businesses, including intelligent devices, on-premises solutions, SaaS and AI technologies.
David Smith
Partner
Simon Kucher
Since joining in 2007, David has worked for both the London and San Francisco offices and has conducted projects across the UK, Europe and US.
David’s core area of focus is B2B Software, Tech and Data & Information Services.
He is an expert in revenue model design (including transitioning to subscriptions/SaaS and usage-based pricing), packaging optimisation (including developing freemium and product-led-growth strategies), pricing optimisation, discount management and sales effectiveness. He also leads the Education practice in the UK.
Prior to joining Simon-Kucher & Partners David studied Economics at the University of Warwick.
